Either as an individual or business, what your digital image says about you plays a key role in determining how far you go in life. Remember those negative reviews about your business, it can cost you a fortune, Lost of prospective customers, and slow sales. Or a mugshot covering google’s first page when your name is being searched for. Not to mention negative news publications that kept on being shared on every social media? Not cool right?
Internet is taking over our lives and activities are being rolled out on the preying eyes of the public, prospective customers, partners, or prospective employees. If you aren’t guarding your online image, you or your business are definitely at risk. Here is Jesse Levine of Norristown, Pa, a successful businessman with a proud track record who knows what it takes to maintain a successful online reputation. Read on as he walks you through things everyone must know when it comes to online reputation management.
Who needs an online reputation management
It takes twenty years to build a reputation and five minutes to ruin it” – Warren Buffett
Online reputation is your image that mirrors what you or your business stands for in this digitalized age. Whether you are a small-sized business or a 500 Fortune, having a good online reputation matters.
Moreover, building a positive online reputation becomes a must for an individual who finds itself in professional life. Making important decisions and having insights into one’s life is just a google away as organizations often turn to social sites to fitch out information about prospective employees.
Look up your name on the internet to see what it brings. If there is outdated information that doesn’t resonate with you, that isn’t good. If you are a software programmer, but the result with a similar name brings out someone working as a doctor, this doesn’t speak well of your image either. Personal branding matters and it’s what Google says about you that matters not what you say.
What is the importance of online reputation management and its impact on business
Information travels fast as lightning, information shared on the platform never dies, how powerful can the internet be!
From showcasing your pluses to the public to displaying new skills or products to encouraging the public to patronize your business, there a whole lot of benefits online reputation can do to your business.
With a lot of your customers reading online reviews before making buying decisions, reviews, become an integral part of business success. While However, negative reviews can destroy what it takes you years to build, positive reviews on the hand can promote business and bring more sales. “If all that fills the first search page are sentences like “worst experience”, “scam” it’s time to take steps. However, businesses shouldn’t wait till these happen, taking a proactive approach to online reputation is essential” says Jesse Levine from Norristown, Pa.
Hence, a search for your brand should bring a 5-star rating, positive customer experience, that speaks well of your brand.
How can you monitor your online reputation
You don’t upload much and you don’t actively talk about your brand on a social platform. Well, it doesn’t matter. Whether you like it not, people will talk about your business, instead of wearing that I don’t care attitude, why not actively participate in what people are saying about your brand in order to have better control of it.
As an individual or business trying to leave a positive mark in the internet world, we have a role to play. “Ensure that your online profile is genuine and transparent. You don’t have to post every day but when you do, post only business-related content. Don’t leave people guessing about who you are or what your business stands for with different confusing posts.” says Jesse Levine.
Moreover, generate strategies and leverage tools and technologies to track mentions, boost reputation and respond to online reviews customers write about your brand.
Do you need help?
Are you ready to take advantage of the power of the internet for personal branding? Are negative reviews and information filling google’s first result? Are there outdated or unknown information clouding other important ones when your brand is being googled? It’s time to get proactive and aggressive about your online image. You might as well get professional help as maintaining a good image requires dedication, consistency and the right tools. In the end, it’s all worth it.
Jesse Levine April 7th, 2020
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Tags: Jesse Levine, Jesse Levine Norristown, online reputation, Online Reputation Management, online reviews, positive online reputation
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Jesse Levine Norristown, an investigator with an extensive and successful track record, explore best strategies and tips to building successful reputation management.
Ever google yourself or your company lately? Take a minute to do and see the result. Here is a quick one: nearly 50% of American adults say the results are negative.
In a digitalized world where people have already reached conclusions about you (or your business) even before meeting you in person, you might want to take our online reputation seriously.
Amazingly, with Google being the giants and number one go-to for information about everything, your audience will most likely believe what Google tells them more than anything.
From partnering to securing a loan, to researching up job candidates to potential employers, somebody, somewhere is looking you up online and will likely be making decisions based on what they see.
And whether you are a multi-billion dollar enterprise or you are a small startup with full aspirations, prospects, partners, customers, and practically anyone are saying something about you.
That is to say, a negative online reputation can ruin what you have build-up for years while positive ones can be the key to success. Hence, your online reputation is one of your valuable assets, something you can’t overlook this year, 2020. Here is Jesse Levine Norristown to give more insights on the best strategies and tips to building successful reputation management.
Protect your territory
The first thing is to know and understand what exactly search engines are saying about you, your business or brand and protect the landscape. Well, how is it possible?
93% of internet users will not scroll past the first page. That means if anyone googles your name or business, it has to appear on the first page of the search result. In fact, this is more important than your business card.
Then read up the information and see what people have to say about you. Scrutinize to see the ones that are positive, neutral, subjective or negative. Identify if the writer is making a defamatory statement to spoil the company, or it is a false allegation. If there are any negative reviews or opinions, you might want to reach out to the writer and work with them, reach a compromise and see how they can get it changed.
Consider working with your online reputation manager where it is defamatory, or false. Try reaching to the webmaster to get the negative ones removed. And if this isn’t forthcoming, shelve negative ones down the last pages of SERP and promote the positive ones.
Don’t ignore your social media account
If you aren’t active on your social media account, it is high time you start taking them seriously.
And if you think not getting one will keep you away from trouble, your customers will still turn to social media platforms to talk about you whether you like or not. Moreover, how do you intend to keep up with the competitive world without active social media profiles?
Your social media can improve your search rankings and it can boost your engagement and reputation scores.
While at it ensure you are posting relevant content regularly and staying active. No one will interact with you or your brand if you are outdated or your social media accounts appear not to have been used for years.
Build your online brand
You will have to go beyond only your company name -to building your brand online. If you do not have a business as well, having a personal branding is very important. Simply put, it is one of the valuable assets for a successful career.
What do you want to be identified with? What will pop out of people’s minds when your name is being mentioned? What do you represent? What are your areas of expertise and do you project them?
“Any contents, stories, or even videos shared should lead the audience back to who you and what your audience will love. When you continue engaging with your audience, you will be surprised by how many advocates you will win.”Jesse Levine Norristown says.
Don’t be caught in online trolls
The internet is giving power to the people and consumers are getting more bolder to write about companies’ mistakes, write a review of their experiences with businesses or even start a troll about an individual or company.
Well, while this happens, the dark side of our emotions tend to surface and the gut feeling is just to respond immediately. Beware, Don’t get caught in the bait.
In case of a negative review, write a prompt and simple message that you are looking into the issue and it will be resolved as soon as possible. Be nice in your response and don’t be rude. Don’t forget, your audience is watching you and the internet world never forget.
Moreover, if you find that your business is wrong, be quick to make apologies and own up to the mistakes. It really doesn’t cost anything to apologize.
Ask for help if necessary
If you find the whole online reputation management cumbersome or you feel you aren’t doing enough, you are not alone.
“Reputation management requires investment: time, money and commitment. Seek professional help to manage your online persona” says Jesse Levine Norristown.
Jesse Levine March 24th, 2020
Posted In: blog
Tags: Jesse Levine Norristown, online reputation, reputation management
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